One would think that in today’s world where everything has gone digital, prints like business cards are not necessary. Contrary to this school of thought, with about 27 million business cards printed every day, it remains an important part of every business. It is the first interaction potential clients are likely to have with your brand.
Having a business card and sharing it doesn’t necessarily mean that it will work. Out of the 10 billion business cards printed yearly, about 8 billion go into the waste bin. This means that only about 20% of business cards are held.
If you want yours to be among this 20%. The key is simple, make sure your business card design comes out as the best. So, before you create one, ask yourself what makes a good business card? How can you make yours unique, attractive, and different? Fortunately for you, we’re here to help. This is why we’ve figured out for you, 5 business card design rules that will help you design a card that will grab your clients’ attention and make them keep it.
Here are 5 business card design rules you should follow to grab your clients’ attention;
- Use a template that reflects what your brand is all about
- Integrate basic design principles in your design
- Get your Information Organized
- Keep your Audience in Mind.
- Invest in Professional Printing
1. Use a template that reflects what your brand is all about
Your business card is a representation of your business in people’s pockets. This means that when people keep your business card, they’re simply carrying your business with them everywhere they go. Therefore, your business card must represent your brand in the right way that it reflects all you do and what your brand is all about. For example, if you’re an architect, your template should represent modern styling concepts and clean straight lines using a simple and clear template.
If you’re not sure how to select the best template for your business, ask a friend who is experienced in print graphics. Or you can simply take a look at the variety of designs available at Printsouq and select the one that best aligns with your brand.
2. Integrate basic design principles in your design
It is important to remember that a business card design remains a piece of printed design material. Therefore, it is important to adhere to basic design principles of paper-based design when designing your business card.
Use principles like hierarchy to direct the attention of your client to the most important pieces of information on the card. For example, use fonts larger than 12pt font for your company name and never use sizes smaller than 8pt. As an extra, make sure that the font used is consistent with the ones used on your website and other marketing materials.
Keep your designs at 300dpi for best image quality and make sure that your copy or text is at least 5mm away from the trim edges. To ensure alignment and best design principles. Take a look at some of the best business card templates on Printsouq to have an idea of what you need.
3. Get your Information Organized
One of the major reasons for having a business card is to enable your clients or customers to contact you easily. For them to do that, you must provide them with all the contact information they need to find you online, call your phone lines, send you an email or locate you at your local shop, service center, or office. Therefore, apart from your business name, logo, and job title, you must remember to add your phone numbers, email address, website address, and physical address.
Adding all this information can be tricky as disorganized information will make your business card unattractive. At Printsouq, we’ll recommend starting your design with your logo, followed by your name. then you can move over the secondary information like the email addresses, phone lines, etc. This will give your card a good visual flow. Remember the hierarchy principles as you can use that to alter the visual flow by either increasing or reducing the sizes of different elements in the design.
4. Keep your Audience in Mind.
Lots of people make the mistake of designing their marketing materials to soothe their taste rather than their audience. They choose the colors they want, the fonts, and even the overall design layout. Business cards are not left out of this error. You must remember that your business cards are not designed to stay in your pockets or decorate your office. It’s designed to attract your customers and make them call to patronize your services. Therefore, whatever design template, you have must have the attention of your audience. Create what suits them and not you. Choose the colors they would like, the fonts, and the entire layout. Put down a call to action with a message that highlights their pain points and also presents a solution to those needs.
5. Invest in Professional Printing
Some designs that have failed to attract or keep their target audience didn’t fail because the design wasn’t good enough. They failed because the print quality was poor. Business cards are usually printed in bulk. Therefore, to avoid getting inconsistent results, make use of professional quality printing services. Although DIY business cards can be spotted easily, printing your DIY design with a professional printing service can turn around the game.
With online printing services like Printsouq available, you have the freedom to personalize your card and get the best printing quality the market, the market has to offer.